In 2008, ProGreenSports conducted a national survey which identifies fans’ perspectives towards the green programs of professional sports teams. Over 350 sports fans responded to our survey revealing interesting trends and detailing the business opportunity:
* More than 9 out of 10 respondents like the idea of professional sports teams implementing programs that help create a cleaner and healthier environment.
* Nearly 9 out of 10 respondents would have a more positive impression of a professional team that implements an effective environmental program.
* More than 9 out of 10 respondents support the idea of sports teams partnering with corporate sponsors to make more meaningful environmental impacts.
* Three out of four sports fans are willing to pay more money to buy environmentally friendly or “green” products.
A white paper with the full survey results which more explicitly supports the business rationale for developing a sustainability strategy is available to prospective ProGreenSports professional sports clients. Please contact us.