The Business Opportunity

The continued growth in green consumerism is driving a broad, strategic response from the corporate world. Industry-leading corporations like Wal-mart, General Electric, Proctor & Gamble, Toyota and Nike are recognizing the profit opportunity and tightly integrating their sustainability planning into their overall business and branding strategy.   Going “green” is no longer a risk management, altrusitic or public relations endeavor.    

By developing a comprehensive sustainability strategy, visionary sports organizations can leverage their brand power, visibility and influence while differentiating the organization, and lessening the organzation’s impact on the environment.  The profit opportunity comes not just from eco-efficiency cost savings but, increasingly, from program sponsorship and “green” advertising which directly captilaizes on the green consumer and corporate trends.

Contact us for a free copy of our white paper; “Greening Professional Sports Teams: Trends, Implications and the Business Opportunity.”